Kitchen open · now booking Q3 2026
the GTM kitchen for AI-native SaaS

The recipe your
revenue runs on

The kitchen your whole stack cooks in. It finds who to chase, scores what matters, and fires what works : wired in, documented, yours, kept hot.

Founder-led builds · pre-seed to Series B SaaS · the recipe is yours
the problem

You bought the tools.
Nobody built the system.

The shelves are full. The recipe is missing.

You pay for Clay : and use a fraction of it. Your CRM is half-filled fields no one trusts. Who to chase, which signals matter, what happens next gets answered differently every week : or never. The result : automation that does not compound, and a GTM that cracks the day you scale it.

AI commoditized the tools.
The system is the moat.
// the wall most AI-native teams hit
the solution

One recipe.
Five stages.

One system that runs your stack, built on one recipe.

/ 01

Proof

we pressure-test the thesis : who actually buys, why, and what signals it. Your GTM logic, written down and versioned.

120°
/ 02

Bake

the model that ranks fit, intent and timing : the system learns what matters instead of guessing.

165°
/ 03

Taste

built into your stack : enrichment, routing, sequences, agents : wired in, not bolted on.

205°
/ 04

Rise

it compounds : new signals, new plays, tuned every month : a system that learns, not a one-off.

220°
/ 05

Serve

booked pipeline in your reps' hands, on one timeline, with a human in the loop.

plated
what makes us different

You don't have a tools problem.
You have a system problem.

Most teams add another tool.
We engineer the system that makes the ones you have decide.

criterion add another tool engineer the system
What you get more dashboards to check one system that decides
Your existing stack underused, paid for, idle wired in and finally working
When you scale it breaks or gets re-scoped it compounds
Who owns it the vendor or the agency you : documented, versioned
Judgment tribal, in someone's head engineered, explicit, in the system

We are not a tool and not a tool reseller.
We engineer the GTM system that makes your stack think.

who it's for

Built for AI-native teams who
outgrew the spreadsheet.

Pre-seed to Series B SaaS scaling GTM without scaling headcount : product data, a stack that fights itself, and a pipeline that depends on whoever is awake.

You do not want a one-off build that goes stale by Q3.
You want a system that keeps firing.

free tasting · Q3 2026

Bring your funnel.
Leave with the recipe.

A free 45-minute GTM teardown : your biggest pipeline leak, mapped, with the fix. Yours to keep whether or not we cook together. We keep a small number of tables open.

Book a call vincent@bake-up.co 3 tables · Q3 2026